Often, we get questions about the sustainability of mobile apps, such as: “What about the future of mobile apps?” Or, “If I invest in an app [or app building business], how do I know it is a sustainable investment for the long term?” And, “How do I find small business clients who need an app? Isn’t the market saturated already?”
While no one can forecast the future with absolute certainty, a survey taken by Clutch (a Washington, DC research firm) reveals that almost half of all small businesses plan to have a mobile app within the next year (yes – that’s 2017). This is not a tongue-in-cheek prophecy; it is a statement based on research statistics pulled from a survey given to over 350 small businesses. Clutch states, “For small businesses, creating a mobile app was not realistic even two to three years ago, when the cost to build a mobile app required the contract and commitment of a mobile app development team. However, with the rise of app development software and more specifically, app builders, small businesses can now easily make both consumer dedicated and internal facing apps with relative ease.”
This trend is good news for Skybuilder members, whether you join to build one app for your own small business (on the single app plan) or to create apps (utilizing the Unlimited plan) for multiple small businesses that haven’t the time or inclination to build their apps.
What can you take away from this trend?
First, absorb the statistics and act on the opportunity. Mobile apps have become an essential marketing tool for businesses of all sizes, and it is good news that small business owners realize the potential.
Second, position yourself (if you are on the Skybuilder unlimited plan) as the go-to person for creating small business apps in your community. If you are a small business owner, understand the dynamics of mobile marketing and what it can mean to your business. For example,
- Mobile apps offer the opportunity for user (i.e., customer) engagement – the backbone of small business profitability.
- Mobile apps encourage repeat visits
- Mobile apps allow businesses immediate contact with their customers with loyalty cards, push promotions, and e-commerce transactions.
- Mobile apps can send out a beacon to draw established customers into a business when they’re nearby.
- Mobile apps simplify contact with a business.
- Seventy-five percent (75%) of Americans check their mobile devices at least once per hour, and ninety percent (90%) of that time is spent using apps. (Gallup Poll)
The bottom line is that small businesses that do not have an app and have not optimized their websites for mobile search are missing a golden opportunity to expand their market. Skybuilder members are in an excellent position to capitalize on these trends.
If you’re not sure where to start or need any additional help or guidance when implementing & taking advantage of these benefits for your business – reach out to our friendly support team. We’re here to help! Our team is ready and happy to help you make them a reality for your business or your clients.
You’re in the Right Place at the Right Time
Skybuilder is a premier app building solution that’s hard to match in our industry. You can build a top quality app (or many apps) without paying the enormous (and on-going) developer costs associated with mobile apps for one low monthly price. When you hire a developer to build an app not only must you pay their upfront development fees, you must pay them to update the app. With Skybuilder you pay one monthly fee. When the app needs updating, you just log in to your account, and with a click of a few buttons, update your app. There are no extra charges.
Are you a Skybuilder member yet? You can be – just CLICK HERE to get started today!